When you first begin wading into the world of twitter marketing you are likely feeling one of two ways:
1. Amazed and inspired by the incredible tides of hashtagging trends and the unending possibilities of connections the social media world can bring to your business.
Marketing is undoubtedly one of the best ways for small businesses to attract customers. Though most small business owners and managers understand how the Internet can help them reach specific customers, they can learn from the online marketing techniques employed by larger companies. Such companies often use Pay-Per-Click Campaigns to drive web-surfers to their website through search and display advertising. By now, most small businesses understand what Search Engine Optimization (SEO) is all about yet few know that inbound marketing campaigns are well-served by complementary paid advertising efforts. Though paid advertising is often costlier than inbound marketing, ads drive web traffic and thereby increase the opportunity to convert visitors into subscribers. This practice ultimately increases the number of subscribers in the marketing funnel, who can then be nurtured through inbound marketing campaigns.
If you're looking for a great growth advantage to your small business, marketing agency expertise offers some serious ROI for the expenditure. Content marketing likely makes up a huge portion of your marketing time and expense because it offers excellent results. However, only 42% of marketers indicate that their content marketing is effective, which means that a whopping 58% percent of those investing in a content marketing strategy are not seeing optimal ROI. While virtually every small business owner agrees that marketing is important to the growth of their business, unless they work in the field or hire a team of experts, they may not be hitting the mark with their efforts.
The world of social media marketing is notorious for being easy to enter into, but challenging to succeed in. In the modern marketplace, if your brand doesn't have a social media presence, your customers will wonder why, and many of your potential customers won't know who you are at all. Twitter has become a cornerstone of any business' marketing strategy, and if you aren't taking advantage of all that the platform has to offer to entrepreneurs, then you may be missing out on the more than 50% of Americans who engage with Twitter daily (source).
If you're running a small or medium size business, the odds are pretty good that social media plays a key role in getting your brand into the public eye. The problem is that it's time consuming. According to the Social Media Marketing Industry Report, 41% of marketers spend more than 11 hours a week on their social media accounts. That's an enormous time commitment added to your already full schedule. And that's where hiring social media marketing services can help.
Whether you're a solopreneur working out of coffee shops worldwide or you're a five-person startup just getting settled into your company's first office, you need help marketing your business. A business that doesn't market itself is not going to last, even if you've already racked up tens of thousands of Twitter followers. But maybe you're not ready to hire that first employee, or you want to prioritize developing your product first.
If you ask people where in the United States startups are found most people answer, Silicon Valley or New York City. Surprisingly, most people are wrong! Boston Massachusetts is the number one place for startups in the US.
Here's a stark reality that makes little sense - many businesses have no legitimate marketing plan. Everyone knows they need marketing. Most people even have a great grasp of what type of content works well. But they don't have a concrete plan in place. And you can't possibly meet your marketing goals if you don't have any goals to begin with. The problem many businesses run into is that they don't know how to document their content strategy.
Inbound marketing is a low cost, high return way to make the most of your startup marketing budget. Businesses that take an inbound approach create compelling, useful and engaging content for their prospects and customers to read and enjoy. Once the customer accesses this free content, they’re prompted to visit the business or to take another action that begins to build a relationship with the business. By offering relevant and useful content, you allow your prospects to get used to learning from you – and position yourself as the person to turn to when one of your readers or viewers has a need.